Northern Michigan University’s Alumni Relations is launching a new online Alumni Authors Directory. It will feature book covers, descriptions and ordering information. We will direct people to it via our print and digital publications and social media and sometimes feature titles from it in these venues. Books with a U.P. focus…
By Carolyn Howard-Johnson, award-winning author of The Frugal Book Promoter, now in its third edition from Modern History Press There is an old saying: “You can’t teach an old dog new tricks.” I’m revising the adage to: “An old dog can go terribly awry when it tries a new trick.”…
How to Write a Press Release in 2019 with 14 Examples and 4 Templates
U.P. Publishers & Authors Association Holds 19th Annual Conference: Publishing & Book Marketing Industry to Be Explored MARQUETTE, MI (May 15, 2016) – In its constant commitment to informing regional authors and publishers of the latest changes in the publishing world and offering effective marketing and writing strategies, the Upper Peninsula…
One of the most difficult book marketing challenges is to convince Costco to give your book precious space on its shelves. Usually, the store’s book buyers won’t look twice at you unless you’ve already sold several thousand books on your own. They don’t want to take a chance with an…
How is trade marketing different from non-bookstore marketing? You are familiar with the process of selling books through bookstores, bricks and clicks. But there is another way to sell books, and it could be more profitable for you. That is special-sales marketing — also called non-bookstore marketing or non-traditional marketing….
As a successful self-published author I understand your struggles and challenges. Even the best authors in the business need outside help in putting together a quality book. This help costs money, but you can’t make money until you publish your book (or so you’ve been told). This Catch-22 is enough…
Working with a Bookstore Lee LaForge, manager of the Marquette Book World, will share how bookstores decide what books to carry, how you can work with bookstores to get your book in the inventory, ordering and payment policies, book signings, and why customers may choose your book over another, or…
Author Lesley DuTemple writes: We have finally got all our digital information online and linking correctly, particularly the eBook of our presentation “Getting It Off The Ground.” It can be found on our web site: www.mudminnowpress.com and the links to all formats (Nook, iBooks, Kindle) can be found under the…
Gretchen Preston plans to expand her marketing efforts in 2012 through appearances with the U.P. Book Tour and participation at events throughout the Upper Peninsula and Northern Michigan. Her marketing strategy consists of building a fan base. Children and cat lovers of all ages are her target groups. She has…
On February 16th, 2012 Irene Watson and Victor R. Volkman spoke with author and marketing guru Cathy Stuckeron the basics of effective blogging AND promoting your blog. Best known as the Idea Lady, Cathy Stucker helps authors, entrepreneurs and professionals attract customers and make themselves famous with techniques that make…
