UPPAA Holds 19th Annual Conference: Publishing & Book Marketing Industry to Be Explored

Upper Peninsula Publishers & Authors Association For Immediate Release… Contact: Tyler Tichelaar (906) 226-1543 President@UPPAA.org www.UPPAA.org U.P. Publishers & Authors Association Holds 19th Annual Conference: Publishing & Book Marketing Industry to Be Explored MARQUETTE, MI (May 15, 2016) – In its constant commitment to informing regional authors and publishers of the…

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How is trade marketing different from non-bookstore marketing?

How is trade marketing different from non-bookstore marketing? You are familiar with the process of selling books through bookstores, bricks and clicks. But there is another way to sell books, and it could be more profitable for you. That is special-sales marketing — also called non-bookstore marketing or non-traditional marketing….

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Lee LaForge presentation audio from Spring 2014 conference

Working with a Bookstore Lee LaForge, manager of the Marquette Book World, will share how bookstores decide what books to carry, how you can work with bookstores to get your book in the inventory, ordering and payment policies, book signings, and why customers may choose your book over another, or…

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Cathy Stucker – Author Blogging – Tips on Why and How

On February 16th, 2012 Irene Watson and Victor R. Volkman spoke with author and marketing guru Cathy Stuckeron the basics of effective blogging AND promoting your blog.  Best known as the Idea Lady, Cathy Stucker helps authors, entrepreneurs and professionals attract customers and make themselves famous with techniques that make…

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