UPPAA Holds 19th Annual Conference: Publishing & Book Marketing Industry to Be Explored

U.P. Publishers & Authors Association Holds 19th Annual Conference: Publishing & Book Marketing Industry to Be Explored MARQUETTE, MI (May 15, 2016) – In its constant commitment to informing regional authors and publishers of the latest changes in the publishing world and offering effective marketing and writing strategies, the Upper Peninsula…

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How is trade marketing different from non-bookstore marketing?

How is trade marketing different from non-bookstore marketing? You are familiar with the process of selling books through bookstores, bricks and clicks. But there is another way to sell books, and it could be more profitable for you. That is special-sales marketing — also called non-bookstore marketing or non-traditional marketing….

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Lee LaForge presentation audio from Spring 2014 conference

Working with a Bookstore Lee LaForge, manager of the Marquette Book World, will share how bookstores decide what books to carry, how you can work with bookstores to get your book in the inventory, ordering and payment policies, book signings, and why customers may choose your book over another, or…

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