Upper Peninsula Publishers and Authors Association (UPPAA)
Top 10 Benefits of Special-Sales (Non-Bookstore) Marketing
1. Compete in a marketplace larger in size than the bookstore segment
2. Experience sales growth that is virtually limitless
3. Take your books to potential buyers – don’t wait for them to go to a bookstore
4. Reduce your competition – most publishers do not call on these buyers
5. Minimize discounting since many buyers have no quick access to competitive pricing
6. Sell books on a non-returnable basis
7. Get more efficient and effective exposure
8. Increase your flexibility in negotiations
9. Improve your profitability
10. You do what you do best – publish and sell more books
