Top 10 Benefits of Special-Sales (Non-Bookstore) Marketing

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Upper Peninsula Publishers and Authors Association (UPPAA)

Top 10 Benefits of Special-Sales (Non-Bookstore) Marketing
1.         Compete in a marketplace larger in size than the bookstore segment
2.         Experience sales growth that is virtually limitless
3.         Take your books to potential buyers – don’t wait for them to go to a bookstore
4.         Reduce your competition – most publishers do not call on these buyers
5.         Minimize discounting since many buyers have no quick access to competitive pricing
6.         Sell books on a non-returnable basis
7.         Get more efficient and effective exposure
8.         Increase your flexibility in negotiations
9.         Improve your profitability
10.       You do what you do best – publish and sell more books

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