U.P. Publishers & Authors Association Holds 21st Annual Conference:
Publishing & Book Marketing Industry to Be Explored
MARQUETTE, MI (April 15, 2018) -In its constant commitment to informing regional authors and publishers of the latest changes in the publishing world and offering effective marketing and writing strategies, the Upper Peninsula Publishers & Authors Association (UPPAA) will hold its 21st Annual Conference on Saturday, June 2 in Marquette at the Landmark Inn from 10:00 a.m. to 5:00 p.m.
As always, this year’s conference will cover a variety of topics relevant to writing, publishing, and marketing, and it will be of interest to beginning writers as well as seasoned, published authors.
This year’s keynote speaker is Steve Lehto, an attorney and writer whose family is from the Copper Country. Lehto has written several books about Michigan and automotive history among other topics. His books Death’s Door: The Truth Behind Michigan’s Largest Mass Murder, Michigan’s Columbus: The Life of Douglass Houghton, Chrysler’s Turbine Car: The Rise and Fall of Detroit’s Coolest Creation, and Preston Tucker and His Battle to Build the Car of Tomorrow were all named Michigan Notable Books by the Library of Michigan. Along with the dozen or so books he has written, he writes frequently for others such as Mopar Action magazine and Road and Track.com.
In his keynote speech, titled “From Unagented Queries to a Dozen Books With Five Different Publishers,” Lehto will discuss how he went from being an unpublished author to having a dozen books published by four different publishers (and picked up an agent along the way). Highlights of his talk will include how he writes, where his book ideas have come from, how to tell good ideas from bad, how he sold his first books without an agent, and how it happened to be that Jay Leno wrote the forewords to two of his books.
Other sessions to be held are “Children’s Book Industry 101: Terms, Conventions, How It Works, and How We Get Paid” by Carrie Pearson, “Open a Vein: The Art of Memoir in Today’s Culture” by Felicia Schneiderhan, “Life-Altering Surprises, Annoying Sisters, and Running from Danger: Using Various Forms of Conflict to Keep Readers Addicted to Your Novel” by Naomi Rawlings, “The Quest for Your Best: A Poetry Workshop” by Janeen Rastall, “The Gift of Reading: A Book-Binding Workshop” by Susan Rosemurgy, and “How to Write a Mystery in 10 Agonizing Steps” by Vickie Fee. All the speakers are members of UPPAA or authors who live in or write about Upper Michigan.
This year, UPPAA will also present the first Dandelion Cottage Awards for its student short story contest. First place winner Katie McEachern of Negaunee will be present to receive her award for her story “The Attack.” The award includes a medallion, the winner’s name on a traveling school trophy, and a $250 cash prize. Second place will be awarded to Emma Locknane of Gwinn for her story “Welcome to the New Age,” accompanied by a medallion and $100 prize. Third place was a tie. Medallions and prize money of $50 will go to both Anna Laakso of Republic/Michigamme for her story “Elite” and to Sarah Lauzon of Ironwood for “Henry the Kitten.” Honorable Mention is also given to Sierra Hendrickson of Negaunee for her story “Abducted.”
In addition, the second volume of U.P. Reader, UPPAA’s own annual literary anthology featuring works by its members, will be released. Last year’s U.P. Reader was a successful publication that helped spread the word about the organization, raise money for it, and highlight the many writers living in the U.P. This year’s issue is even bigger and better than last year’s.
Finally, there will be a business meeting, a catered lunch buffet, a book collection taken up to support the Alger County Kiwanis’ annual auction, and networking opportunities for anyone wishing to learn more about writing, publishing, and book marketing.
The general public may attend the meeting for a $15 registration fee. UPPAA members attend free of charge. Space is limited, so advanced registration is recommended. Membership details, benefits, and registration are available online at www.uppaa.org. A catered deli lunch is available for $10 per person with advance reservations required. For questions, contact membership secretary Brandy Thomas at firstname.lastname@example.org or (509) 675-2487. To register by mail, send a check payable to UPPAA to Brandy Thomas, 140 Youngs Road, Gwinn, MI 49841. Registrations online or by mail must be received no later than May 25.
Established in 1998 to support authors and publishers who live in or write about Michigan’s Upper Peninsula, UPPAA is a Michigan 501(c)6 nonprofit association with more than 100 members, many of whose books are featured on the organization’s website at www.uppaa.org. UPPAA welcomes membership and participation from anyone with a UP connection who is interested in writing and publishing books.
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