Carolyn Howard-Johnson on Book Promotion Techniques

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Carolyn Howard-Johnson: New Book or Old: Great Launch Techniques Are Dependable Career Boosters

Inspiration for Procrastinators: My Never-Too-Late Story:  In this confidence-building opening address, Carolyn Howard-Johnson shares her story and tons of tips learned from launching her own sixteen books in several genres, many of them multi award winners and many now reaching second and third edition heights. Her experience as a journalist, retaile

r, and consultant makes her the one to understand what your media contacts need and how the knowing helps you finagle free publicity from whichever marketing paths you choose—all free—and less work using recycling

Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally Series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. The books in her HowToDoItFrugally Series The Frugal Book Promoter, The Frugal Editor, and How to Get Great Book Reviews Frugally and Ethically and includes booklets focused on pesky wordtrippers and book proposals we all love to hate. They carry awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and the coveted Irwin award

Carolyn Howard-Johnson

Here is a link to the handout from Carolyn Howard-Johnson’s talk for the UPPAA Fall 2020 Virtual Conference.

Here’s the PowerPoint slides as shown during the video presentation


Back to list of UPPAA 2020 Virtual Conference Presentations

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