U.P. Publishers & Authors Association Holds 15th Annual Conference:
Publishing & Book Marketing Industry to Be Explored
MARQUETTE, MI (April 15, 2013) – In its constant commitment to informing regional authors and publishers of the latest changes in the publishing world and offering effective marketing and writing strategies, the Upper Peninsula Publishers & Authors Association (UPPAA) will hold its 15th Annual Conference on May 18th in Marquette at the Peter White Public Library from 10:00 a.m. to 4:30 p.m.
As always, this year’s conference will cover a variety of topics relevant to writing, publishing, and marketing and will be of interest to beginning writers as well as seasoned, published authors.
Victor Volkman, owner of Modern History Press in Ann Arbor, Michigan, will present two sessions: Ebooks beyond Amazon, which will include a whirlwind tour of Nook, Kobo, iBook, Google Play, and three library wholesalers; and Book Distribution Basics, which will explore the difference between distribution and wholesale, co-op marketing, the costs and benefits of distribution, and how to price books.
Thomas Cappuccio, local artist and professor emeritus at Northern Michigan University, will host two sessions. Authors are encouraged to bring their book covers or concepts with them for discussion.
- Cover Design Media & Techniques: intended for individuals with little or no background in art and design, as well as those with more advanced experience. This is a “How to apply various media and techniques to producing a book cover” presentation. Professional book covers utilizing various media and techniques will be analyzed. Media and techniques presented will be photography, drawing and painting, graphic design, digital media, and typography. When to hire a graphic designer, illustrator, and/or photographer will be discussed.
- Integrating Content with Cover Design: intended mainly for individuals who have some background in book design as well as those who are interested in integrating book content with design concepts. Formal and informal design concepts will be discussed in relation to book content, color and media. Participants will bring at least one or two book cover design sketches to the presentation where they will be discussed (sketches can be in any media).
Stacey Willey, co-owner of Globe Printing in Ishpeming, will discuss “Self-Publishing 101,” explaining the basics of self-publishing, including manuscript formatting and layout, printing costs, ISBN numbers, and everything you need to know to get your book into print.
Nicole Walton of Public Radio 90 will offer a session on being media ready, including offering mock interviews and feedback for authors.
A panel discussion titled “The Value of Good Editing” will be held with author Gretchen Preston and editors Tyler R. Tichelaar and Ann McGlothlin Weller. Together they will share their experiences about the importance of editing when publishing and what to expect when working with an editor.
The general public may attend the meeting for a $10 registration fee. UPPAA members attend free of charge. Space is limited, so advanced registration is recommended. Membership details, benefits, and registration are available online at www.uppaa.org. A catered deli lunch is available for $8 per person with advance reservations required. For registration by mail, contact membership secretary Cheryl Corey at 9001 N. Pheasant Ridge Dr., Saline, MI 48176 (734) 429-8757. Registrations online or by mail must be received no later than May 15.
Established in 1998 to support authors and publishers who live in or write about Michigan’s Upper Peninsula, UPPAA is a Michigan nonprofit association with over 60 members. Over 100 member books are posted on the UPPAA website. UPPAA welcomes members and participation from anyone interested in writing and publishing books.
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