UPPAA 2012 SPRING CONFERENCE
Saturday, April 21, 2012
Peter White Public Library, Marquette
- 10:00-10:30 Registration
- 10:30-10:45 Opening Remarks
- 10:45-12:00 Keynote: Ellen Airgood
- 12:00-1:00 Session 1
- 1:00-1:45 Lunch
- 1:45-2:00 Business meeting
- 2:00-3:00 Session 2
- 3:10-4:10 Session 3
- 4:10-4:30 Networking/Cleanup
All Sessions will be held in the Community Room
SESSION 1 – “Everything You Want to Know about E-Books” Stacey Willey from Globe Printing
Stacey Willey of Globe Printing will discuss what is an e-book, how to make an e-book, how to sell an e-book, and trends in e-book sales and marketing.
SESSION 2 -“Operating a Publishing Company” Lesley Du Temple, Lloyd Wescoat, Laura Smyth
I can write! I should publish my own book! Eliminating the middle man may not be as easy as you think. In 2011, local publisher Mudminnow Press produced its first book. Join the three founding partners as they discuss the ups and downs of forming your own press. Topics discussed will include: legal and accounting tips, editing, book design, printing, distribution options, marketing & publicity, AND the benefits (or drawbacks, depending on your outlook!) of a working partnership.
SESSION 3 -“How to Market Your Books with Your Mind, Body and Spirit” Gretchen Preston MSW, ACSW
Create a take home marketing plan. In this workshop we will practice how to engage potential customers, brainstorm untapped markets and learn how to leave a lasting impression of you and your books. In this workshop we will venture far beyond the traditional marketing “box.” This is an interactive presentation. Come prepared to play!