Arianne McHugh – Writing and Publishing Educational Books

On February 2nd, 2012 Irene Watson and Victor R. Volkman spoke with educational publisher and marketing guru Arianne McHugh. She is the President and Co-Owner of Saddleback Educational Publishing. She has revamped Saddleback into the country’s largest publisher of high-interest, low readability material. Saddleback kicks off its 30th anniversary with thirteen Young Adult Library Services Association (YALSA) Quick Picks for Reluctant Readers (2012) for its series, Urban Underground. She took the time to educate on several important aspects of the industry including:

  • What is educational publishing exactly?
  • What is a high-interest, low readability book and who is the market?
  • How does an author write for educational publishers (versus the trade)?
  • What are the relationships you use to sell books and keep customers?
  • How does an author market themselves to educational publishers?
  • As an author, how do you stay relevant in this industry?
  • What is one thing you get asked all the time?
Arianne McHugh

Arianne McHugh

Arianne McHugh earned her bachelors at San Diego State University. Previous to publishing, Arianne was the Director of Clientele Development for Bloomingdales – assisting in the planning, training and complete operations for the opening of the California Flagship Store. She also created a mom’s blog that received national attention from General Motors as well as TV Dr. Phil, to name a few. Saddleback publishes over a thousand titles including Urban Fiction, Hi-Lo Chapter Books, Nonfiction, Graphic Novels, Interactive Smartboard Lessons, Low Level Supplemental Curriculum and more.
Don't Think About Tomorrow

Don't Think About Tomorrow

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